Practical AI and automation for business owners
AI and automation you can understand, use and manage. See the automations Toby uses in his own business. Ask questions and explore where they could fit in yours.
A personal demo first. Then two days in Melbourne and seven weeks of support.
You're trying to do the work while keeping every little thing moving. Seven shows you what happens after someone enquires, what the system handles and where you step in.
Five things come back to you, every enquiry. An illustrative example.One step needs your judgement. The rest keeps moving. An illustrative example.
What should I automate, and why?
Can I understand and manage this?
Who can help while I put it into use?
A framework for finding useful connections. The right automations will differ for every business.
Paid advertising
Generating interest is one part of the process. Connect that interest to a useful next step, so every enquiry has somewhere to go.
Illustrative example. Someone fills in your ad's form, their details land in your CRM and a reply goes out within minutes.
Social media
Bring conversations and enquiries into a clear process. Understand how someone moves from showing interest to speaking with your business.
Illustrative example. A message asking about prices gets a helpful reply, the person's details are saved and a follow-up is set.
Calling & following up leads
Work through who needs a follow-up, when it should happen and what context you need, so the next conversation picks up where the last one left off.
Illustrative example. A call list each morning showing who's due, with notes from your last conversation.
CRM
Keep details, conversations and next actions together. Understand what your CRM needs to record, and how that information supports the work.
Illustrative example. Every enquiry, call and quote on one customer record, with the next action attached.
Answering enquiries
Look at how people get a timely, useful reply. Decide what a system can handle, and when the conversation needs a person.
Illustrative example. Common questions answered straight away, with anything tricky handed to you.
Invoicing
Bring the right details together for the invoice that needs to go out, with the checks your business needs before it's sent.
Illustrative example. Job details pulled into a draft invoice that you check before it goes.
Accounting workflows
Understand how information moves into your accounting process. Explore useful connections, and the review points that keep you informed.
Illustrative example. Paid invoices and receipts moving into your accounting software, ready for review.
Every business is different. We help you adapt the relevant automations to the way you work.
01 / Demo
Toby personally walks through automations used in his business. Ask questions, show us where you get stuck and explore fit.
02 / Two days
Bring your laptop and your business to the Melbourne workshop. Adapt relevant prepared systems to the way you work.
03 / Seven weeks
Get support while you use the systems, troubleshoot and build confidence managing them yourself.
We'll explain the workshop on your demo call, so you know what to expect and whether it's a good fit.
Seven brings working systems and practical learning together. Through a two-day Melbourne workshop and seven weeks of support, Toby and Dean help owners build the skills to manage relevant AI and automation in their business.
Meet Toby and Dean
Founder film coming soon
Toby Zappia
Practice owner. Co-founder of Seven.
After disappointing experiences with marketing agencies and social media services, Toby learned to implement AI and build automations in his own practice. He brings working examples and an owner's perspective.
"I put it into my own business. It works, and it works really well."
Dean Gravina
Marketing company owner. Co-founder of Seven.
Dean runs a marketing company. He knows generating interest is only part of the job. What happens after an enquiry matters: the response, the follow-up, the quote and the handover.
"Getting someone interested in your business is one part of the process."
Bring the rest to your demo and we'll work through them together.
We start with the business and work you already understand. On your demo call, we'll talk through your experience, explain what the workshop involves and help you decide whether it's a good fit.
Toby walks through automations he uses in his own business. You'll see what they do, where he still steps in and how similar ideas might fit yours. Ask questions the whole way through.
We'll talk you through what's involved, including the cost, on your demo call, so you can decide with the full picture.
The next Melbourne workshop is upcoming. Its date and venue are being confirmed, and demo guests hear first.
Bring your laptop and your business. We'll explain any specific preparation or account access you need on the demo call, so you know what to expect.
No. The right systems depend on your work, your tools and your priorities. We guide you through adapting the relevant automations to the way you work.
Seven weeks of support while you put it into practice and build confidence managing the systems yourself.
We'll talk through what you already use. The connections available depend on the tools, their permissions and the way your business works.
See it working. Meet the founders. Learn about our upcoming workshop.